The Executive Director of a Main Street program is responsible for the development, coordination, administration, documentation, and implementation of the revitalization effort. The Director initiates and coordinates a wide range of projects, from supervising promotional activities to assembling market data. Most important, however, is the director’s role as a full-time enthusiastic advocate for the commercial district and an authority on information, resources, and programs related to revitalization initiatives.

In general, as the principal on-site staff person, it is the Main Street Director’s responsibility to:

1. Develop strategies for preservation-based economic development in collaboration with the board of directors.
a. 2013-2018 Strategic plan
b, 2014 TIF plan update
c. Annual reviews
d. ODDA Implementation Plan 2016

2. Manage the administrative aspect of the revitalization program.
a. Monthly reports of day to day operation
b. Budget development and accounting
c. Annual report of program for National Accreditation
d. Website and social media ongoing updates

3. Develop and conduct ongoing public awareness and educational programs.
a. Monthly presentations to the public (scheduled) and upon request.

4. Assess and develop capacity of district businesses, institutions, and groups to carry out joint improvement activities.
a. Creation of 501c3, Friends of AMOS to allow for fundraising and use of funds other than TIF in the downtown area
b. Procure Market Data for market analysis by Committees

5. Assist individual tenants or property owners with physical improvement projects.
a. Assistance with sign and façade grant, coordination of design assistance through MSOC
b. Recommendations to planning commission for sign and building ordinances in the downtown area.

6. Help build strong, productive working relationships among partners.
a. Applied for and received 2015 DIA Inside/Out program for Ortonville.
b. Coordinate amongst groups and sponsors for seamless presentation of projects and events to the community at large.

7. Develop and maintain systems to track the progress of the Main Street program.
a. Quarterly statistical reports and Annual evaluation report

8. Represent the Main Street program at the local, state, and national levels.
a. Member of Michigan Downtown Association (MDA) Legislative & Advocacy Committee (2014 Michigan DDA TIF Reform).
b. Member of MDA Downtown Manager Certificate Committee

9. Coordinate the activities of the Main Street Committees.
a. Serve as a facilitator, coordinating people and resources to help committee volunteers work efficiently and productively.
b. Does not take place of volunteers – encourages grassroots efforts to create and maintain positive changes in the community.